2020-07-02T14:23:00+01:00
Saucony has inaugurated a store in Shanghai, at Super Brand Mall, in collaboration with its local partner Xtep. The 122-year-old running shoe brand plans to open brick-and-mortar stores in other Chinese cities.
2026-06-02T13:51:00Z By SGI Europe Editorial Team
Sports Direct banks on retro shirts and nostalgia to win the FIFA World Cup 2026 retail window
2026-06-01T09:48:00Z By SGI Europe Editorial Team
Frasers Group launches a 30,000 sq. ft store in Helsinki – its first Sports Direct in the region since acquiring XXL in 2025.
2026-06-01T04:04:00Z By SGI Europe Editorial Team
Following Steffi Graf, Lidl adds Giroud to Crivit’s ambassador roster — a second high-profile signing for its house sportswear label in 2026.