Sequential Brands has appointed Karen Murray as its new chief executive officer. Most recently, Murray served as president of VF Sportswear, a wholly-owned subsidiary of VF Corp. She replaces Yehuda Shmidman, who is stepping down from his position and as a member of the board of directors. Murray joined VF Sportswear in 2007 as president of its Nautica Men's Sportswear and Nautica Jeans Company businesses. In 2008, she was appointed president of VF Sportswear. She had begun her career at Gant, where she remained for nine years before moving to Liz Claiborne. During her tenure at Liz Claiborne, she held different roles, including president from 1998 to 2007. Sequential's portfolio of brands includes Heelys, Martha Stewart, Jessica Simpson, William Rast, Joe's Jeans, and others.

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