Several ski brands are working together under the coordination of the Federation of the European Sporting Goods Industry (Fesi) to promote snow sport activities on one of the venues of the 2016 edition of the World Snow Day in Cortina, Italy, on Jan. 17. The World Snow Day is an annual snow festival for children and their families, part of the international campaign “Bring Children to the Snow” of the International Ski Federation (Fis). Fesi signed a Memorandum of Understating (MoU) with Fis in Jan. 2014. In addition to the event in Cortina, some of the companies also agreed to collaborate on two other World Snow Day events in Falcade, Italy and Oberwiesenthal, Germany. The participating companies organize demos and offer equipment and technical personnel to World Snow Day, to enable children who might not have equipment of their own otherwise to test and explore snow sports for little or no cost.

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