Shimano Europe took the opportunity of Eurobike 2011 to introduce its new merchandising program. Designed with the cooperation of the parent company and tested over the last year in the Netherlands, Belgium and France, the new program is flexible and consists of easy-to-use displays, fixtures and merchandising tools that can simplify the in-store presentation for bike shops throughout Europe. Bike dealers should start to receive the merchandising products at the end of January 2012, and should be showing up in retail stores in spring 2012.

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