Shopatron is launching an online store for Söll skiwear in the U.K. The American e-commerce technology company says that sporting goods brands working with its internet hosting platform saw their revenues increase by 30 percent last year, with a rise of 21 percent in same-store sales. Shopatron is also opening a North American online store for Bic Sport. In 2011, Shopatron had more than 270 sporting goods brands as clients. Comparable store sales for the year grew by 21 percent.