ATHLETES
+++ Skechers has announced baseball star Albert Pujols as a new brand ambassador for Spanish-language campaigns
+++ American alpine skiing champion Mikaela Shiffrin and Norwegian racer Aleksander Aamodt Kilde announced on their social media accounts on April 4 that they are officially engaged
+++ Golf technology company Rad Golf has announced its partnership with professional golfer Blair O’Neal, which is the brands third big signing of the year, since they presented Joel Dahmen and Geno Bonnalie this past January +++
LEGAL
+++ The European Olympic Committee (EOC) Executive Committee has unanimously awarded the 4th edition of the European Games in 2027 to Istanbul +++
PRODUCT
+++ Luxury shoe brand Jimmy Choo has teamed up with Malbon Golf on a golf collection that is due for release in select Jimmy Choo stores from April 17
+++ Californian lifestyle brand Pacsun has announced its collaboration with US influencer Anna Sitar, marking the debut of its first-ever exclusive swimwear collection – Anna x Pacsun
+++ Japanese sportswear brand Asics launched a limited-edition merchandise in India for the World Athletics Gold Label, TCS World 10K Bengaluru, scheduled for April 28, 2024 +++
+++ Babolat is teaming up with Italian luxury car maker Automobili Lamborghini to produce exclusive padel racquets +++
MARKETING
+++ Nox will supply the official ball for A1 Padel’s 2024 and 2025 seasons, according to Diffusion Sport
+++ Joma has struck a deal with Spain’s Royal Skating Federation to sponsor the country’s Olympic skateboarding team, according to TradeSport
+++ The Decathlon brand Kiprun will be sponsoring the 2025, 2026 and 2027 editions of 10K Valencia, according to CMDsport
+++ HanesBrands announced a five-year extension of its apparel partnership with Duke University in North Carolina
+++ The Berlin Athletics Association (BLV) and the Swedish brand Craft are entering into a partnership until 2028 to provide even better support for the Berlin athletics scene together with sporting goods retailer Sport39 +++
RETAIL
+++ Sustainable sneaker brand Veja has opened a second New York store, this time in Williamsburg (Brooklyn), after a first flagship store in New York’s Nolita neighborhood +++
E-COMMERCE
+++ YouTube is launching new shopping features that allow creators to curate shoppable collections, better plan their shoppable videos, quickly monetize older videos and more +++
CORPORATION
+++ Foot Locker EMEA has had their formal opening of its new EMEA head office, located in Utrecht, Netherlands +++
COMMUNITY
+++ The autonomous community of Andalusia will invest €7.5 million to improve its sports infrastructures by 2026 +++
PERSONNEL CHANGES
+++ Hong Kong China Rugby (HKCR) has appointed James Farndon, currently Director of Sport Strategy and Performance at the Saudi Olympic Training Center, as the new HKCR Chief Executive Officer, taking over the role from Robbie McRobbie, effective June 10
+++ M&C Saatchi Sport & Entertainment has promoted Laura Coller to UK Chief Executive
+++ The President and COO of Madison Square Garden Sports Corp., David Hopkinson, has left the company effective Apr. 1 +++
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