CORPORATE AND M&A
+++ Reed Hastings, co-founder and CEO of Netflix, has acquired the majority of the Summit Series’ founders’ ownership stake in Powder Mountain, Utah, the largest ski resort in the U.S. by skiable acres
+++ Arccos and TaylorMade Golf have announced an extension to their partnership, which allows U.K. golfers to receive free Arccos smart sensors and free 45-day trial membership +++
FINANCIAL REPORTING
+++ Intersport France has announced revenues of €3.26 billion for 2022, representing a 16 percent increase +++
DTC & E-COMMERCE
+++ Aurial Pádel by Marta Marrero, a chain of four pádel clubs with pro shops, is going omnichannel, adding an e-commerce site to the retail mix, according to CMDsport +++
EXECUTIVE CHANGES
+++ Melody Ehsani, CEO of the Melody Ehsani brand and creative director at Foot Locker Women, is reportedly leaving her position at Foot Locker
+++ AS Roma has appointed Lina Souloukou as the club’s new chief executive, following Pietro Berardi’s recent exit +++
RETAIL & DISTRIBUTION
+++ To woo Gen X and Millennial customers and pursue its expansion, Base Detall Sport has opened a second Wanna Style store in Barcelona, according to Diffusion Sport
+++ Uniterrupted, the athlete empowerment brand founded by LeBron James and Maverick Carter, is developing a no-code mobile app to enhance its direct-to-consumer business, in partnership with Tapcart +++
PRODUCT & MARKETING
+++ The third edition of the Red Bull Bassline, a one-day tennis tournament of brief, tie-break matches between eight of the world’s top players, plus tunes from a DJ, is scheduled for April 25 in Madrid
+++ Spanish sports e-tailer Deporvillage and La Itzulia have signed a collaboration deal that makes Deporvillage the official online store of the Tour of the Basque Country for the next two editions
+++ Klutch Athletics by New Balance, the new sportswear brand from Rich Paul, has announced NFL player Chase Young as the first ambassador for the brand, marking also the first American Football athlete for New Balance and the brand’s official debut in the new category
+++ Spanish B-Corp Buff has launched a new campaign called “Made in Barcelona” with new multifunctional tubulars and caps produced entirely in its factory in Igualada (Barcelona) and a prize draw for a trip to the city of Barcelona
+++ Babolat has renewed its participation in the Mutua Madrid Open (April 24-May 7), this year as the tournament’s official stringer
+++ Adidas Canada re-signed Canadian hockey player and Olympic gold medalist Sarah Nurse as a brand partner, furthering the brand’s commitment to supporting and elevating women in sport
+++ Fanatics has signed a long-term multichannel retail partnership with Millwall F.C., a professional association football club in Bermondsey, South East London, England
+++ Lacoste and the International Olympic Committee (IOC) are celebrating the Olympic Games Barcelona 1992 in a limited-edition apparel range as part of their licensing agreement
+++ Xtep Kids, the childrenswear business of Hong Kong-based sports brand Xtep, has reportedly partnered with a tech firm in Xiamen on an AI-based project to improve kids’ sports shoes
+++ Spanish sock brand Jimmy Lion is entering the sportswear segment with its first line of technical sports socks designed for runners and cyclists
+++ Castore has announced a multi-year season partnership with Dutch football club FC Utrecht that sees Castore become the official kit and retail partner from the 2023/24 season onwards
+++ Puma has signed up German long-distance runner Konstanze Klosterhalfen, who will wear the company’s performance running products
+++ Puma has announced Bulgarian pop star Dara as a brand ambassador
+++ Form has extended its partnership with the Professional Triathletes Organisation (PTO) as the Official Swim Partner of the PTO Tour
+++ Italian football club Genoa, which currently competes in Serie B, will drop Castore as its technical sponsor after just one year, with Kappa envisaged to replace it, according to Il Secolo XIX +++
LEGAL & INSTITUTIONAL
+++ London Marathon Events (LME) has partnered with the Council for Responsible Sport to measure the social and environmental impact of the 2023 TCS London Marathon +++ The FIFA Foundation has announced support for 114 not-for-profit organizations from 54 countries in 2023 under its Community Program
+++ Wales Golf has launched “Everyone’s Game, For Fun, For sport, For Life,” its new five-year strategy to take the game in Wales forward +++
