RETAIL & DISTRIBUTION
+++ Lululemon will open its first Spanish stores in Madrid’s Calle Serrano and Barcelona’s Paseo de Gracia
+++ Team sports specialist Sport Pasch, a German brick-and-mortar retailer that also owns the e-commerce website deinsportsfreund.de, is Sport 2000 ’s latest Absolute Teamsport partner, the largest partner store to date with 230 square meters, to be opened in August 2022
EXECUTIVE CHANGES
+++ According to habit.se, Ida Törneke will be Stadium’s new human resources and sustainability manager and will become a member of the group executive board as of Aug. 15
+++ German sneaker and streetwear retailer Snipes has announced that Rich Foster has joined the company’s U.S. arm as chief marketing officer, overseeing marketing, community impact, creative innovation and the brand’s social media initiatives while reporting to Jim Bojko, president of the company’s American operations
+++ Nautilus Inc. has appointed Ruby Sharma, managing partner of RNB Strategic Advisors and a member of the board of ShotSpotter, Inc., to its board of directors +++
PRODUCT & MARKETING
+++ According to media rumors, Peloton is preparing to launch a connected home rowing machine
+++ Salomon has partnered with Canadian running gear specialist Ciele Athletics on limited-edition versions of two Salomon running shoes – the Pulsar Trail Pro trail running shoe and Phantasm road running shoe
+++ Asics has added British triathlete Lucy Charles-Barclay to its roster of brand ambassadors
+++ Salomon has added alpine ski racers Alice Robinson from New Zealand and Mathieu Faivre from France to its roster of athletes
+++ Compex has announced that 24-year-old U.S. professional CrossFit athlete Jayson Hopper has signed a multi-year agreement with the company
+++ Blackroll, specialist for activation and regeneration, is the Official Recovery Supplier of the European Championships Munich 2022 and will support the athletes and volunteers with products and know-how
+++ Jako is the official supplier of training and lifestyle clothing for athletes in the alpine skiing, ski cross and freeskiing categories of the German Ski Association (DSV) for the upcoming summer training season
+++ Etnies has welcomed Mark “CJ” Nelson, the American professional surfer and designer for more than 20 years, to its team
+++ Puma and AC Milan are reportedly discussing an extension of their technical sponsorship deal, set to expire in 2023, which would also evolve from the current €13 million per year to €20 million, according to Italian sports newspaper Corriere dello Sport
+++ Louis Vuitton is celebrating the launch of its Nike Air Force 1 collaborative collection, designed by its late designer Virgil Abloh, with a new exhibition at the Greenpoint Terminal Warehouse in Brooklyn, New York City, titled “Louis Vuitton and Nike Air Force 1 by Virgil Abloh,” which will run until May 31st +++
LEGAL & INSTITUTIONAL
+++ The opening game of the UEFA EURO 2024 will take place at the Munich Football Arena while the Olympiastadion Berlin will host the final match of the tournament
+++ As part of a settlement of all pending legal disputes, Peloton and iFit (brands NordicTrack, ProForm, Sweat, Freemotion, Weider and 29029) have agreed that iFit will remove certain on-demand leaderboard technology from its products, while Peloton will license certain iFit patents relating to remote control technology +++
CORPORATE AND M&A
+++ Strava has acquired Recover Athletics, the prehab app for runners, giving Strava subscribers access to the company’s content, including personalized prehab and injury prevention exercise plans
+++ Zalando has announced that construction has begun for three new fulfillment centers in Frankfurt, Bydgoszcz (Poland), and in the Paris region, to strengthen its logistics network +++
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