RETAIL & DISTRIBUTION
+++ Twitter is testing a new feature, called Product Drops, which will allow online merchants to showcase their upcoming product launches using both text and images while also highlighting when the product will become available for purchase
+++ Rip Curl is opening a new shop in Barcelona’s city center, at Calle Canuda 33 +++
CORPORATE AND M&A
+++ Zalando has acquired a majority stake in Highsnobiety, the global fashion and lifestyle media brand, which will now act as a strategic and creative consultant to the e-tailer
+++ Apple has signed a multi-year deal to develop and produce sports films celebrating the power of sport and inspiring next-gen athletes with Nike-owned studio Waffle Iron Entertainment for the Apple TV+ streaming service +++
EXECUTIVE CHANGES
+++ Fútbol Emotion has announced via its social media Marcos Garzo Tusquets, Nike’s former head of southern Europe, and Juan Luis Pérez, Adidas’ former commercial director for Spain, as independent members of the board
+++ Arena has appointed Florian Übleis, a specialist in online marketing and e-commerce with over 15 years of experience, as chief digital sales officer +++
PRODUCT & MARKETING
+++ Lululemon has introduced a new line of workout hijabs with the release of two styles and a third scheduled for launch later this year
+++ Apple has made its first foray into live soccer broadcasting after striking a long-term global partnership with Major League Soccer (MLS) worth a reported $250 million per year
+++ Hyperice has introduced Normatec 3, the next evolutionary stage (revised system design, intuitive user interface, 11% weight reduction, 50% longer battery life, Bluetooth app, etc.) of its Normatec series, which uses dynamic air compression to advance everyday wellness and helps aid in faster recovery, improved training and maximized performance
+++ Tennis-Point, a subsidiary of Signa Sports United, is the Official Retailer of the Intercollegiate Tennis Association (ITA), the U.S. governing body of college tennis
+++ Finnish running brand Karhu will be sponsoring for the first time the World Masters Athletics, which will take place this year in Tampere from June 29 to July 10, as a technical partner +++
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