CSR & SUSTAINABILITY
+++ Californian surf brand O’Neill has teamed up with the international non-profit organization Save The Waves Coalition to combine their efforts to protect surf ecosystems around the world +++
PRODUCT & MARKETING
+++ Adidas signed a long-term partnership with AS Roma to become the Italian soccer club’s new kit supplier, replacing New Balance +++
Swiss brand On is launching the third version of its Cloudboom Echo for marathons on July 6, the first shoe developed with the new Helion™ HF hypofoam, derived from castor beans
+++ Speedo has announced an extension of its partnership with the China Swimming Team until 2028
+++ Wilson Sporting Goods has added WNBA athletes Kahleah Copper of the Chicago Sky and Azura Stevens of the Los Angeles Sparks to its roster of athletes
+++ Joma has replaced Macron as the technical partner of Italian football club Hellas Verona in a new multi-year deal that started on July 1, 2023
+++ English club Exeter City F.C. has announced Adidas as its new kit supplier in a three-year deal beginning in the 2023/24 season
+++ Boss is to sponsor the Tudor Pro Cycling Team in a partnership with Swiss bike brand BMC that includes co-branded bikes, and a co-created capsule collection with cycling-apparel brand Assos of Switzerland
+++ 11-time All-American NCAA athlete Dylan Jacobs has signed with On as he transitions from college to professional running
+++ French cycling brand Ekoï has become the first official helmet and sunglasses partner of the Professional Triathletes Organisation (PTO) Tour in a new three-year deal +++
RETAIL & DISTRIBUTION
+++ Adidas has opened a flagship store in Sydney’s central business district, at 130 Pitt Street, the brand’s first in Australia
+++ On has opened a new 337-sqm store in Brooklyn’s Williamsburg neighborhood, underscoring the company’s investment in the U.S., which is experiencing record-breaking growth and unprecedented consumer demand
+++ Allbirds will have a 98-square-meter pop-up “carbon concept store,” centered around the theme of carbon reduction, in the Wonder Room at Selfridges in London until Aug. 6
+++ Tennis-Point has become the official tennis and padel retail partner for the Lawn Tennis Association (LTA), the governing body for tennis in Britain, in a multi-year deal
+++ With the opening of a flagship store in Barcelona during autumn 2023, H&M Group’s lifestyle brand Arket will have its first physical location in Spain
+++ TikTok UK has opened the doors to its first-ever pop-up shop (accessible only to existing and prospective merchants and developers) on London’s world-famous Oxford Street from June 30 to July 6 to showcase the variety of brands and creatives selling on the platform in a real-world context
+++ Reebok India has opened a new location at the Lulu Mall in the city of Lucknow, adding to the brand’s more than 130 stores in the region
+++ Sergio Tacchini has opened a pop-up within the Menswear Atrium at Selfridges in London’s Oxford Street, which will run until Aug. 6
+++ French footwear brand Veja has opened a new boutique in Madrid, located at 44 calle del Barquillo
+++ Decathlon has opened a new store at Prakasam Nagar, Rajahmundry, in the Indian State of Andhra Pradesh +++
FINANCIAL REPORTING
+++ Shein, the $60 billion-plus Chinese online fashion retailer under scrutiny by U.S. lawmakers for its labor practices, has reportedly filed with regulators for an initial public offering in New York +++
LEGAL & INSTITUTIONAL
+++ GB Snowsports has announced that Jason Cobbold, the chief executive of creative agency BMB, is expected to take over from Rory Tapner as its new chair, with effect from the next AGM in October
+++ World Rugby has announced Su Carty and Ada Milby as new members of the executive board
+++ Yasuhiro Yamashita has been re-elected for a third term as president of the Japanese Olympic Committee (JOC) and will continue at the head of the governing body for a further two years
+++ YKK is to be the main presenting sponsor of ISPO’s Brandnew – the platform for startups – for another three years +++
CORPORATE AND M&A
+++ Nextil Group, a Spanish producer of textiles and garments for sportswear, swimwear and other segments, has opened a factory in Bologna, Italy, close to the city’s airport +++
EXECUTIVE CHANGES
+++ On’s professional track and field team, the On Athletics Club (OAC), has hired its first assistant coach, Kelsey Quinn, who will work alongside head coach Dathan Ritzenhein to lead the daily training of OAC athletes as they prepare for their international competitions
+++ The World Surf League (WSL) announced that CEO Erik Logan has left the company unexpectedly, with Chief People and Purpose Officer Emily Hofer and Chief Operating Officer and Chief Legal Officer Bob Kane co-leading the company on an interim basis
+++ Jason Cobbold, who has been Chief Executive of creative agency BMB since 2018, will succeed Rory Tanner as Chairman of GB Snowsport when the latter officially steps down from his post at the organization’s Annual General Meeting in October 2023 +++
