PRODUCT & MARKETING
+++ Intersport and French football club Olympique de Marseille are extending their partnership, which has been in place since 2009, for three additional seasons
+++ Decathlon is the new technical partner of Italian club L84 Futsal for the 2022/23 season
+++ Kappa will be the official supplier of France’s Snowboard Cross teams until April 2026, thereby including the Milano Cortina 2026 Winter Olympics
+++ Goldwin has signed a multi-year sponsorship agreement with Japanese alpine ski racer Akira Sasaki, who will be supported by the Japanese brand with racing and training equipment as well as casual wear
+++ H&M announced the launch (Aug. 4) of a new men’s, women’s and kids’ activewear line called ”Move” in collab with U.S. actress Jane Fonda
+++ With the new drop releasing in August 2022, Adidas expands its Spezial collection to five footwear styles and a full assortment of garments featuring the 70ies old school look that the Adidas Spezial capsules stand for
+++ The Ironman Group has confirmed that Morro Bay, California, and the central California coastline will play host to its newest Ironman 70.3 triathlon, scheduled to take place on May 20, 2023
+++ JD Sports is replacing Virgin as the new sleeve sponsor of Southampton for the 2022/23 Premier League season
+++ At the recently concluded World Athletics Championships in Eugene, Oregon, athletes signed with Adidas scored a total of 24 medals (8 gold, 6 silver, and 10 bronze) and broke one world record, two World Championship records, and one U.S. record, the brands said, claiming that its athletes dominated the event +++
TRADE FAIRS & CONFERENCES
+++ The 21st edition of the Eurosima Surf Summit will take place on October 13-14 at the Hossegor Casino in southwestern France +++
LEGAL & INSTITUTIONAL
+++ Sport England has announced the promotion of Kate Dale, who has been with the public body since 2004, to director of marketing
+++ Following a year-long consultation with stakeholders, World Triathlon has approved its Transgender Policy, which will allow transgender women to keep competing in the female category, although they will now face greater restrictions to compete internationally +++
EXECUTIVE CHANGES
+++ World Rugby has appointed Neil Hallett as its first independent ethics officer to support the recent adoption of the federation’s new Integrity Code
+++ U.S. company CrossFit has hired the former U.S. Marine Corps platoon commander Don Faul, who brings in business experience from Facebook, Pinterest and smart apparel company Athos, as its new company chief executive officer
+++ Gymshark has appointed Stacey Cartwright, CEO of British luxury department store chain Harvey Nichols Group, to its board of directors +++
CORPORATE AND M&A
+++ According to media reports, a 100,000-sqm warehouse near Moscow of Russian online mail-order company Ozon burned down, reportedly killing one person and injuring several +++
RETAIL & DISTRIBUTION
+++ Retailer 11teamsports is expanding its footprint in Benelux, opening six new stores +++
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