EXECUTIVE CHANGES

+++ Reebok’s global creative director, Kerby Jean-Raymond, is leaving his post on March 1 as the brand embarks on a new chapter with Authentic Brands Group

+++ USA Surfing appointed Brandon Lowery as interim CEO replacing Greg Cruse +++

 

PRODUCT & MARKETING

+++ Meta’s 3D avatars for Facebook, Instagram and Messenger are not only getting general enhancements to ensure more equality and diversity but thanks to a partnership with the NFL, they can now also be outfitted in the U.S., Canada and Mexico with T-shirts of the two current Super Bowl (Feb. 14) teams, Cincinnati Bengals and L.A. Rams

+++ Asics and the Canada Running Series (CRS) announced a partnership between the two brands which will see Asics serve as the official partner for CRS’s three largest events, the TCS Toronto Waterfront Marathon, the 21K de Montréal and the Vancouver Half Marathon

+++ Puma and model/activist Cara Delevingne are launching Exhale, a collection of eco-conscious yoga wear made from recycled polyester and natural dyes

+++ South African-born, U.S.-based golfer Aaron Wise, the 2018 PGA Tour winner and 2018 PGA Tour Rookie of the Year, has signed a multi-year deal with Adidas to outfit him on the course with the brand’s headwear, apparel, footwear and accessories

+++ Austrian company Eisbär has launched Strive, a highly functional knitted head and neckwear sports collection made from pure natural materials (100% natural yarns, 100% plastic-free) using its proprietary 3D Active Knit process

+++ With the HS1, Adidas has launched the first product under its Terrex outdoor label to result from a partnership with Spinnova (more in The Outdoor Industry Compass) +++

 

FINANCIAL REPORTING

+++ Amazon confirmed its forecasts, posting $137.4 billion (EUR120.1 billion) in revenue in its fiscal fourth quarter, with net income doubling to $14.3 billion (EUR12.5 billion) +++

 

MARKET STATISTICS

+++ As shown in the consumption barometer of the German Trade Association (HDE), the index falls in February for the third month in a row (-0.42 points compared to the previous month), caused by the current Covid infection situation and the ongoing Covid measures in Germany +++

 

RETAIL & DISTRIBUTION

+++ Dagens Handel reports that SGN Sport Sweden, which operates the Team Sportia, Bike Nation and Sportringen retail chains with almost 250 affiliated stores, continues to grow with the addition of six more stores to its network: Bikestore One in Söderhamn, Sams Cykel och Motor in Nybro, Fiske och Uteliv in Ystad, Nya Järnboden in Virserum, The Brand Studio in Nynäshamn and a Sportringen Outlet (taking over XXL’s premises) in Töcksfors +++

 

OTHER

+++ Shaun White, now 35 years old, has officially announced that he will be retiring from pro snowboarding after the 2022 Beijing Olympics +++

 

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