CSR & SUSTAINABILITY

+++ Oceantee, a sustainable golf brand founded by Ed Sandison, has joined 1% for the Planet, which means that Oceantee has committed to donating the equivalent of 1 percent of its gross sales through a combination of monetary, in-kind and approved promotional support directly to environmental non-profits.

 

EXECUTIVE CHANGES

+++ Johnson Outdoors Inc, the U.S.-based company with a portfolio of brands in water sports, fishing, diving and camping that includes the Jetboil, Eureka, Ocean Kayak and Scubapro brands, has appointed Terry Troutman as its new vice president, global operations and supply chain

+++ Supreme, owned by VF Corp. since 2020, has appointed Tremaine Emory, founder of the Denim Tears brand, as its new creative director +++

 

TRADE SHOWS & EVENTS

+++ Glencoe Mountain Resort in Scotland is set to host The Mighty Coe, a DTC snowboard and ski festival, expo and test event across the last weekend in March

+++ After last year’s cancellation of the inaugural edition of the Swiss Expo des Neiges show due to Covid-19, the event has now been confirmed for March 29-31, 2022 at the UCI World Cycling Centre in Aigle +++

 

PRODUCT & MARKETING

+++ After Manchester United’s sponsorship deal with Aon expired last month, the British football club has announced blockchain company Tezos as its new official training kit and technology partner, paying 33% more than Aon, around €24 million annually

+++ +++ Adidas – Double D is the new exclusive kit supplier of the French Boxing Federation in a deal that will run until 2024

+++ New Era is the new official headwear licensee of France Rugby in a multi-year agreement brokered by IMG

+++ Technogym has announced a multi-year partnership with the PGA of America that makes the Italian fitness equipment producer the “Official Training Equipment Supplier of the PGA of America” and the “Official Training Equipment Supplier of the PGA Frisco Coaching Center” +++

 

RETAIL & DISTRIBUTION

+++ To ensure a good customer experience, Danish sports chain Sportmaster is extending its 10-year partnership with SaaS company SameSystem until 2024

+++ After eight years as a tenant at the Wembley Park shopping center, Nike has decided to increase its presence at the London Designer Outlet from 850 to nearly 1,500 square meters by moving into a new unit in the second quarter of the year that will incorporate the new Nike Unite concept, which allows locals to connect more closely with the sport +++

 

LEGAL & INSTITUTIONAL

+++ Former Paralympic gold medalist Gilles De La Bourdonnaye has been appointed as the table tennis sport manager for the Paris 2024 Olympic and Paralympic Games

+++ The United Arab Emirates (UAE) football association is joining the Seychelles Football Association and the Bahrain Football Association as the third bidder to host the FIFA Beach Soccer World Cup 2023 +++

 

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