Shortly before the football World Cup, a new team sports brand is about to hit the German market. The new label is called Geco Sportswear, and it proposes an interesting value-for-money ratio. Retailers are not required to place pre-orders or to order a certain minimum quantity of merchandise. Instead, the Dresden-based company counts on an extensive never-out-of-stock offer. Run by Dirk Oberritter, the company has been and continues to be the German distributor of Jemsz, a label of teams sports gear from Belgium.

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