The Austrian bike manufacturer Simplon runs a new exhibition space in an unusual surrounding: In the high-fashion store Breuninger (formerly Konen) in the heart of Munich, the bike maker shows its bikes and offers 3D body scanning and consultancy on its products. The pop-up project runs for four weeks and will end on Aug. 8, 2022. Breuninger carries mainly fashion brands; Adidas, Nike, Reebok, Moncler and The North Face are the only labels from the sports world that are offered at the department store.

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