Skechers still sees the international market as key to its goal of reaching $10 billion in sales by 2026, despite ongoing headwinds in China. The company said at the Goldman Sachs Global Retailing Conference that it expects the situation in the People’s Republic to improve within two quarters. It will continue its investments in that market and open a second distribution center of its own by the end of the year. After that, the company will look to expand its presence beyond Tier 1 and Tier 2 cities and push further into the omnichannel/digital market, which it believes is “head and shoulders above” other countries. Other regions cited included India, with the rare distinction of Nike not being number one in footwear and apparel; South America, currently in the midst of an omnichannel market rollout; and Eastern Europe, which saw good brand sales performance despite challenges from the loss of markets in Russia and Ukraine.

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