Skechers has signed a deal with Meb Keflezighi, the distance runner, to endorse its performance footwear and apparel for a global marketing campaign
Related articles
-
ArticleMessi and Adidas: 20 Years to El Último Tango
As Argentina returns to the World Cup final, Adidas and Messi celebrate a partnership two decades in the making.
-
ArticleSkechers builds a motel to pitch itself to football
A brand still associated with comfort footwear is making its case to football not with performance claims, but with a fictional roadside motel and a World Cup-sized cast.
-
Articlelululemon's Hamilton series debuts with a golf lesson
lululemon’s debut ‘Rest Day’ episode has Hamilton taking a golf lesson from PGA pro Min Woo Lee, with golf apparel on display.
Intelligence, analysis and advice for the global sporting goods industry.
TOPICS
Corporate and FinancialRetail and Supply
Marketing
Consumer
People and HR
Events and Trade Shows
Legal
CSR and Sustainability
Technology and AI
Asia-Pacific
Athlete economy
China and APAC
MARKET ANALYSIS
Analysis and dataIndustry Scorecards
Reports
Case Studies
SERIES and SPECIALS
FIFA World Cup 2026Winter Olympics 2026
Circular Economy
Impact of Sports
Redefining CSR 2025
SUBSCRIPTIONS
Membership plansFAQs
ASK SGIE AI
For premium subscribersABOUT US
About usNewsroom and Contacts
Media solutions
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact Us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z