Lifestyle brand Skechers is entering the Metaverse. According to a company release, the Californian brand is the first to sign a lease in the fashion district of Decentraland. Michael Greenberg, president of Skechers, states that the new investment helps to explore “creative ways for our brand to engage with new customers and audiences as we launch the new Skechers experience.” The company also recently filed trademark applications throughout the world to sell virtual goods such as footwear and apparel in the metaverse.

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