Skechers told the recent Citigroup investor conference that it expects its sales in China to reach $150 million this year and is targeting an annual turnover of $500 million in the next four to five years. The management indicated that some major franchising agreements are in the works. It sees South America and Eastern Europe as its next top opportunities. International sales are growing in every market except those that are disrupted by political turmoil, such as Ukraine, Russia, Colombia and Venezuela.

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