US goggle and helmets brand Smith has announced a strategic partnership with Spoco, who is to be its sole sales agency of record for the Swiss territory. As part of Smith’s ongoing efforts to expand market share and grow brand presence within the heart of Europe, the partnership with Spoco will give Smith more direct management of its business across Switzerland.
After a long-standing and successful distribution partnership with Bus Sport – who established a successful foundation for the brand throughout the years – Smith’s next chapter within the Swiss market is focused on direct sales, supported by Spoco’s knowledge, network, and industry insights.
