According to a leaked internal memo picked up by several media outlets, Lucy Rouse is to head Nike’s SNKRS business, the app through which the company’s most limited-edition and coveted newest products are sold, as VP/GM NBHD (Nike’s high-level boutique partners), SNKRS Launch and S23NYC, starting in April. Rouse would thus succeed Ron Faris, who, after building the SNKRS app into an integral part of Nike’s DTC business, was announced as the VP of Nike’s Virtual Studios, a new division for the company that supports its latest push into the metaverse, in January. Rouse started at Nike in 2005 as an account executive in Australia and has been with the company for more than 16 years. Most recently, she led Nike EMEA’s women’s business and, before that, the sportswear business in the same regions.

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