Speedo has teamed up with China’s premium fitness club, Wills, to help inspire its 1.5 million members to take up swimming. The one-year partnership will see 900 of Wills’ swimming trainers teaching exclusively in Speedo x Wills co-branded swimwear products. The customized collection, a redesign of Speedo’s classics, consists of swimwear, apparel and accessories.
Jessica Linsen, brand & digital director for APAC, comments: “We’re excited about the partnership with Wills as it not only helps Speedo reach more targeted consumers, it also helps us deepen our engagement with new consumers and will inspire more people across the region to swim.”
Wills has more than 160 fitness clubs across 12 cities. As well as swimming, it also offers personal training, bodybuilding and nutrition planning. Speedo is a member of Pentland Brands.
