Speedo was named the “Fan Brand of the Year” at the 2014 edition of the Sports Technology Awards. The ceremony was held on April 4 at the Brewery in London. Speedo was voted first by sports fans all over the world, beating competition from over 30 other global sportswear brands that have a presence in the U.K. The “Fan Brand of the Year” award was introduced this year to allow people worldwide to choose their favorite brand via Twitter. A panel of judges then selected the top 30 sports brands based on their relevance to the U.K. market.