Sponsorship deals with women across the major U.S. sports (LPGA, NWSL, WNBA, WTA), top European soccer leagues (Women’s Super League and Liga F), and Big Bash League, AFL, NRL Telstra Premiership, Netball Superleague, Suncorp Super Netball and World Netball, have increased by 20 percent year-over-year, according to the “Women In Sports 2022” report by global sports and entertainment intelligence platform SponsorUnited. By sector, finance brands upped their sponsorship game by 30 percent, followed by apparel & accessories and media. By sport, women’s golf outnumbers all other women’s sports in terms of brand deals. American soccer star Alex Morgan is the most endorsed female athlete of the year. Morgan, who plays in the U.S. National Women’s Soccer League (NWSL), scored 27 brand deals in 2022. SponsorUnited tracks more than 700,000 sponsorships and endorsements across 200,000 brands. The report analyzes brand partnerships for both collegiate and professional sports across teams and individual athletes.
