Sport 2000 Germany has sealed an interesting sponsoring deal with Adidas: The Three Stripes have granted the buying group the exclusive right to use its contractees in athletics, Jennifer Oeser and Norman Müller, as ambassadors for Adidas' Supernova collection in Sport 2000 shops. Additionally, the group has put together a training program in cooperation with the University of Tübingen. The initiative called Der Gesunde Weg (“the healthy way”) trains affiliated retailers in expertise in health and therapy. Those members who have passed an exam will receive a certificate stating they successfully participated and a promotion package for print and online advertisement.

Topics