Sport 2000 has sealed a deal with DLV, the German athletics association. It will be represented as official partner of DLV on the website laufen.de and provide the website with information from the sporting goods retail industry. The website will also include a search function for Sport 2000 retailers that specialize in running. About 800 retailers in Germany are affiliated with Sport 2000, a total of 1,100 stores. Some of them are all-rounders with a special focus on running, while others are specialized retailers for the running segment. 

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