Sport 2000 International is launching a special “made for” marketing campaign in the alpine countries of Germany, Austria, Switzerland and Italy, in partnership with six winter sports brands: Atomic, Salomon, Nordica, Tecnica, Dalbello and Rossignol. The brands are divided into sports sub-categories. Focused on customization, Atomic and Salomon will use the slogan “Made to Fit.” Nordica and Dalbello will use the scripts “Made for walk...to ski” and “Made for Grip” for their “Grip-Walk” technology. With its focus on individual customer requirements, Tecnica will use “Made for Your Shape,” and Rossignol, with its racing history, will promote its World Cup skis with “Made for Racing Heroes.” The campaign will use a unified visual code, with common images such as the diamond pattern that recalls alpine danger signs. The initial rollout will occur online with videos posted on social media. Affiliated retail outlets in Germany and Austria will have POS materials as well.

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