Sport Design Sweden's concept of creating unique collections of skiwear for each ski resort is a success – much more than founder and sales manager Niclaes Wijk had ever hoped for. Before Ispo, Sport Design Sweden worked with around 50 top ski resorts worldwide, handling the entire process from design up until production. In each resort, selected stores have the sole right to Sport Design Sweden's collection. After this first exhibition at Ispo, the number of resorts may increase by as much as 30, including many resorts in the Alps.

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