Sport England's This Girl Can campaign has teamed up with therunningbug.co.uk to encourage women to get moving and help raise money for cancer research. The #1milechallenge requires women to move for a mile by walking, running, swimming, cycling, or however they can. When they have finished, they create a 10-second video clip on their mobile phone saying they have done the challenge and nominating three friends to do the same. The videos will be shared on social networks including therunningbug.co.uk, Facebook, Twitter, and Instagram. Besides encouraging women to adopt a more active lifestyle, the challenge aims to raise money for Cancer Research UK (CRUK). Participants are able to donate £3 (€4.1-$4.6) to CRUK by texting MILE to a dedicated number in the U.K. only.

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