Sport Fundgrube, the price-driven retailer with 37 outlets in Germany and Austria, has appointed Toni Schmidt as co-managing director next to the owner, Willy Kühme. Schmidt was a longtime friend of the late Christian Kühme, the owner's son who died in an avalanche in 2009.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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