Sport-inn Organisatie, the central organization for a buying and marketing group of 13 stores in the Netherlands, has changed its name to Sportimo Retail. Sport Partner reports that the name change is meant to draw retail members who may be interested in the purchasing, marketing and other services provided by Sportimo but do not want to adopt the Sport-inn banner. Sportimo is based in Zwartsluis, in the north of the country, and most of the Sport-inn stores are in the east of the Netherlands.

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