Sport Partner reports that Rademaker Sports has become the Dutch distribution partner for Ronhill, the British brand of running apparel and accessories, adding to a distribution package that already comprised Sorbothane, Perfekta, Hilly, Soleus and Instinct
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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