Sport Zone, the big Portuguese sporting goods retail chain owned by Sonae Group, has launched its online store, offering some 25,000 different items. It has also launched a blog, connected with social networks, that will be updated daily. The new web shop is accessible to customers in Spain, where the chain already has 30 physical stores and is starting a franchising program. It can be a useful tool to sell bicycles and other types of sports equipment that would take a lot of space in the stores.

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