Sport Zone, the leading Portuguese sporting goods retail chain, has decided to centralize purchases for the Iberian Peninsula to increase efficiencies and achieve new economies of scale. It will close company's purchasing office in Madrid, which was handling purchases for the 44 stores that Sport Zone is currently operating in Spain. It has already started to remodel its Spanish stores, while optimizing operations and developing omni-channel capabilities. Sport Zone entered the Spanish market eight years ago. It belongs to the Sonae Group, which also has other stores trading in Spain in other sectors through the banners Worten Salsa, Losan and Zippy.

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