Sportalm, the Austrian brand of high-end skiwear and fashionable clothing, is about to expand its network of retail franchises with a new store in Bensheim, Germany, which is set to open by the end of February. Simultaneously, it has opened a new Sportalm store on two floors in Mayrhofen in Zillertal, the well-known Austrian ski area, taking the place of another one. The store displays the entire range of the brand from functional snow wear to fashionable items and traditional folkloristic clothing. Altogether, the brand has 17 single-brand stores, two of which are run by franchisees. The franchised shops are located on the German island of Sylt and on the Spanish island of Mallorca.