Sports and health-related companies are preparing to take part in the Health Forum organized by Ispo Munich to explore the so-called healthstyle market: This is a fast-growing segment that could be regarded as the intersection of sports and health care. The forum will bring together representatives of sports retailers, sporting goods companies, the health care industry, health insurance firms, the ICT industry and policymakers. The event is supported by organizations ranging from the World Federation of the Sporting Goods Industry (WFSGI) to the Federation of the European Sporting Goods Industry (Fesi), the International Ski Federation (FIS), the Continua Health Alliance (representing more than 200 health care and technology companies) and Medica (the World Forum for Medicine). The healthstyle segment will have its own exhibition space at Ispo Munich, in Hall C1.

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