Sports Marketing Surveys (SMS) has entered into a partnership with the Swedish Golf Federation to become the preferred research supplier for Swedish golf's governing body. The research company will look into the lifestyle and purchasing behavior of Swedish golfers to help the Swedish federation enhance the sport, in a country where the golfing season is particularly short. SMS is already a partner of other national golf federations including FFG in France, Golf.de in Germany, and Golf.dk in Denmark.

Topics