Sports Marketing Surveys USA (SMS USA) has entered into a partnership agreement with AA Data Company, the California-based provider of retail information to the surf and skateboard industry. AA Data has developed proprietary data collection and translation software systems to produce the ActionWatch market intelligence program. The two companies will operate independently but collaborate wherever appropriate to maximize efficiencies and improve the services they offer to their respective clients. This new partnership will allow SMS USA, a broad-based sports industry market research company, to expand its reach in the surf and skate industry. Cary Allington, one of the founders of AA Data, will continue to run the ActionWatch program while Keith Storey will continue to be in charge of the SMS USA office in Jupiter, Florida. Sports Marketing Surveys Inc., a sister company of SMS USA based in the U.K., will also benefit from the partnership with AA Data, as the company expects to expand its retail research business in Europe, which already includes golf and tennis.

Topics