Sportsbransjen, the organization of the Norwegian sports industry, estimates that the country's sporting goods sales inched up by 1.8 percent for the first half of the year, despite a drop in sales during the second quarter. Due to the early spring weather, sales of summer products already started in March, partly explaining the sales downturn of roughly 2 percent that occurred this summer. At the same time, Sportbransjen predicted that the number of Norwegian sports retail business failures would increase this year, due to strong competition, focused marketing and price wars among the leading Norwegian players.

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