SportScheck has opened its 20th store in Aachen, which makes utmost use of multichannel capabilities. The 2,300-square-meter store greets the customer with eye-catching 3D multi-media displays at the entrance. It provides for click and connect and same-day delivery. The salespeople are equipped with iPads to support their advice function. Quick foot scanners help choose the most fitting walking shoes or football boots. It uses beacon technology and allows mobile payment.

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