Sportshopsdirect, a specialist online retailer in the Netherlands, wants to increase the number of its websites from two to 11 by 2014. Established in 2002, the company has rapidly become a weighty online retailer in the tennis and football categories, with its specialist websites tennisdirect.nl and voetbaldirect.nl. Sportshopsdirect's managers told Sport Partner, a Dutch specialist publication, that they intended to open nine more such websites, with squash, running and hockey being among the most advanced projects. Sportshopsdirect was launched by Richard Landwer Johan, a member of Sport 2000, and Guido Koekkelkoren, a former high-level tennis player. Apart from expanding the concept, they are investing in marketing around tennisdirect.nl, which has become the leading online retailer for tennis products in the country. The website recently became the official partner of the Flemish tennis federation, and it signed a deal with the organizers of the ABN Amro World Tennis Tournament in Rotterdam to become one of its partners from 2012.

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