SportsShoes.com has announced a global partnership with community event network Parkrun. The UK online running shoes, running clothing and outdoor gear retailer is now the exclusive official retail partner of Parkrun in the UK, supporting the global Parkrun community with the sourcing and distribution of Parkrun’s range of merchandise. This is the most significant retail partnership SportsShoes.com has entered into to date, and SportsShoes will support more than nine million registered parkrun runners who are part of this community worldwide.
Parkrun and Junior Parkrun are run by local volunteers and offer free weekly timed 5km and 2km runs in 23 countries worldwide, aimed at participants of varying abilities.
As part of the partnership, SportsShoes.com will handle the sourcing and distributing of Parkrun merchandise, including the Apricot collection and Milestone range, which will be available to the retailer’s customers. The partnership will allow SportsShoes.com Ultra members to add their Parkrun ID to their customer profile to gain access to exclusive rewards and expert advice.
Founded in 1982, SportsShoes.com offers more than 17,000 products from 150 global running and outdoor brands, including Brooks, the official global footwear partner of Parkrun. In addition to Parkrun, SportsShoes.com also has exclusive running events and retail partnerships with England Athletics and RunThrough.
In December 2023, the retailer announced plans for the SportsShoes.com Podium Festival, a running event and brand exhibition held in Leicester in England’s East Midlands on March 16, 2024.
