Sprinter, the Spanish sporting goods retail chain partly owned by JD Sports Fashion, has launched its own virtual store, selling branded as well as exclusive products. Customers are entitled to a 20 percent discount on any orders placed on the web until June 17.
The world’s largest fashion retailer grew net sales 3.2% to €39.9bn; early FY2026 trading running at 9% constant-currency growth.
Decathlon worked with London agency AMV BBDO and a 9-year-old on a new European campaign built around the emotional power of sporting firsts.
Swedish sports fashion brand targets new lifestyle categories in Sweden and Belgium, with total retail value estimated up to SEK 300m over three years.
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