SRAM integrates Time Sport into its manufacturing and distribution apparatus

Last February, the U.S.-based SRAM Group acquired the pedal business of France’s Time Sport, a former property of the Rossignol Group, including all related patents. It subsequently set up a pedal manufacturing facility in Coimbra, Portugal. SRAM already manufactures SRAM chains and Zipp wheels in Coimbra. Meanwhile, the group has updated the list of its distributors for its pedal business, which now operates under the Time Sport name. However, SRAM emphasizes in this context that “depending on the region, distribution channel, product availability and ongoing Covid restrictions,” there may be limited product availability.