Swedish sporting goods retailer Stadium has hired Dennis Majer as the new head of its exclusive brands, which include the Everest and Soc labels. Majer has 20 years of experience in the retail, fashion and sports business. He has held several senior sales, design and product development, sourcing and production positions for brands such as Gant, Boomerang and J. Lindeberg. At J. Lindeberg, he also led the product development teams for the fashion, golf and ski concepts. For the past two years, he has run his own e-commerce company with apparel for padel, yoga and gymnastics. At Stadium, Majer will be responsible for developing Stadium’s private label brands and assortment.
“As part of topping up the team and taking the next step in the development of our own brands, of which launching in new markets is a part, it also feels great to add a player like Dennis to the team,” said Miranda Nanhed, purchase & category director at Stadium.
