Stefan Herzog, a well-known name in German sports retailing, has assumed the newly created position of secretary general of VDS, the German sporting goods retailers' association chaired by Werner Haizmann. Much like the appointment in February 2016 of Michael Nendwich as general manager of VSSÖ, the Austrian counterpart of VDS, Herzog's nomination is intended to help the association's members to better adapt themselves to the rapidly changing conditions of the market. Herzog will in particular help to lead them into the “digital age.” The 57-year-old manager worked for many years for Sport Scheck, resigning as its chief executive two years ago. Prior to that, he worked for Sport Voswinkel and Karstadt Sports. He has been recently consulting and investing in the sector, notably by taking a minority stake in Keller Sports.

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