Steve Bigelow, a former executive of Revlon who has been working at Easton-Bell since 2002, is going to run the action sports division of the American group, consisting of the cycling products sold under the Giro, Bell, Blackburn and Easton brands. Reporting directly to Paul Harrington, president and chief executive of Easton-Bell, he is expected to place more emphasis on end consumers. Bigelow has been running the group's mass distribution unit since 2008, subsequently adding responsibility for specialty sales.