Steve Nichols, chief executive of K-Swiss, has pledged to give $1 million to the brothers Andreas and Michael Raelert if they reach their goal of finishing first and second in the Ironman World Championship next October
Register a free account or login to unlock 3 more articles each week
SIGN-IN if you are already a subscriber of SGI Europe.

Already a subscriber? Sign in
Ready for unlimited coverage?
Upgrade to Professional or Premium for unlimited access to exclusive reports,
C-suite interviews, market analysis, and industry-wide research—with team licensing included.
Already registered? Sign in here