The Authentic Brands Group (ABG) has promoted longtime brand veteran Steve Robaire to executive vice president of Reebok International. Effective July 1, 2022, Robaire is expected to drive Reebok’s planned expansion in international territories, focusing on developing new business opportunities and executing a strategy that leverages the brand’s heritage and prestige to drive sales and growth. In this newly created position, he will be Reebok’s international partners’ primary point of contact. Robaire will report to Jarrod Weber, group president lifestyle and chief brand officer. He will be based at ABG headquarters in New York City. Robaire has nearly 15 years of experience in brand licensing, sales and marketing. He spent most of his career at Reebok, where he held various leadership positions around the world, including Amsterdam, Paris and Boston. Most recently, he served as Reebok’s VP/GM in the Greater China region.
