British streetwear brand Represent, founded in 2012 by brothers George and Michael Heaton and selling primarily through e-commerce, temporary events and key retail partners worldwide, has selected Dutch global supply chain management specialist Bleckmann for its inbound logistics, fulfillment and distribution. Bleckmann will provide 950 square meters of its distribution center in Grobbendonk, Belgium, and 800 square meters at its distribution center in Magna Park, U.K., which recently opened, for the brand’s operations and has the flexibility to expand these spaces and operations to best support future growth. According to Bleckmann, Represent can expect significantly shorter delivery times from the start of the collaboration. End-consumers can order online later and still receive earlier deliveries in continental Europe and the U.K. Bleckmann’s services also include receiving, inspecting and storing all incoming goods, customs administration, returning ordered goods and much more.
Manchester-based Represent has become a global streetwear staple, showing at fashion shows in London, Milan and New York, and worn by international celebrities like Dua Lipa, Khloe Kardashian, Justin Bieber and 2 Chainz.
